28 Jan 2015
hello masterscroll. welcome to the world.
Obviously we are building masterscroll to solve this ;) There is a certain buzz when you are starting to build out a new startup.
Blog
Insights
Thoughts, essays, experiments, and playbooks for building better organisations.
28 Mar 2013
big data is..
big-data-is LOL - I remember seeing something similar for the term Web 2.0.
24 Mar 2013
New Google Analytics in public beta and it has changed everything :)
It does require you to update the Google Analytics code on your website though ;) Related articles Expanding Universal Analytics into Public Beta Google.
21 Oct 2012
Tablet use cases varying
I am a big proponent of not grouping tablet and mobile users together in research - the way people use each is radically different so grouping them.
23 Aug 2012
Direct Marketing worth 14.2bn to the UK economy
dma value of direct marketing infographic The DMA recently released research looking at the contribution that direct marketing makes to the UK's economy.
30 Jul 2012
OK so it is called Agile Marketing..
So when I stumbled upon this roundup by Travis Arnold for the Sprint Zero event on Agile Marketing in San Francisco, I was immediately interested.
2 Jul 2012
Internet Currencies #fail
For as long as the Internet has existed, there have been companies attempting to create a digital currency.
12 Jun 2012
DMA Email Marketing Client Benchmark Report
A few weeks back, the council released its annual client benchmark report , which looks at the views of client side email marketers.
9 Aug 2011
Google continues to ignore email
But a wider look at Google suggests it doesn't pay much attention to using email as a channel to communicate with its users.
13 Jul 2010
Twitter for event organisers
Twitter is now a mainstay for events - it is far too easy to find yourself tweeting away and tuning in to the hashtag and getting involved in.
4 Jun 2010
Social Media Marketing needs to socialise..
Last month I was invited to participate in a VideoEgg Think Tank about Social Media marketing strategies around the World Cup.
11 May 2010
Hoodwinked by the emperor's new tweets
Like all new marketing techniques online; it takes time for the tools to catch up.
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