big data is..
big-data-is LOL - I remember seeing something similar for the term Web 2.0.
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LOL - I remember seeing something similar for the term Web 2.0.
It is sad to see the phrase be completely ruined - needless to say I am a big proponent of the original concepts of Big Data and still think it is important for marketers and others alike.
Luckily those who understand the phrase continue to take advantage of the benefits :) Communicating it clearly is now the challenge.
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About Riaz
I've spent over 25 years founding and scaling B2B companies - as COO, CEO, CMO and CTO, often across the same company's lifecycle. An engineering degree from UCL and an MBA from Bayes means I understand both the technology and how a business actually runs around it.
I co-founded Digital Oxygen, which was acquired by Silverpop and later by IBM. I scaled Profusion from 15 people to 100. I founded and led Radiate B2B for nine years, building the first MCP-based AI connector for LinkedIn Advertising, before closing it in 2026 rather than rebuild around a declining display-advertising market.
Today I run Connected Paths, an AI implementation consultancy, and work directly with a small number of B2B founders and CEOs through advisory, fractional COO/CMO work, mentoring and speaking. I've mentored 50+ founders through Techstars, UCL and Bayes, and chaired the Cass Entrepreneurs Network for its 3,000 alumni and investors.
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