big data is..


LOL – I remember seeing something similar for the term Web 2.0.

It is sad to see the phrase be completely ruined – needless to say I am a big proponent of the original concepts of Big Data and still think it is important for marketers and others alike.

Luckily those who understand the phrase continue to take advantage of the benefits 🙂 Communicating it clearly is now the challenge.

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