7 Aug 2026
The three questions every CEO must answer before adopting AI across the business
Most AI conversations happen at the wrong level. Here are the three questions I ask every CEO before a single tool or roadmap gets discussed.
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Thoughts, essays, experiments, and playbooks for building better organisations.
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3 Aug 2026
Does employee monitoring improve behaviour? The research
Ellison says more cameras mean better behaviour. Workplace-monitoring research says visibility helps in narrow, bounded cases - and erodes trust and performance when used to control people over time.
25 Jun 2026
When fractional CMO or COO support works - and when it doesn't
When does hiring a fractional CMO or COO actually work - and when doesn't it? 25 years of B2B experience on the conditions that make the difference.
7 Mar 2026
SaaS Is Not Dead. But AI Is Changing What Good SaaS Looks Like
SaaS is not dead, but AI is changing what good SaaS looks like. The future is open, modular, AI-connected software that adapts around the workflow.
4 Jan 2026
AI in 2026: Another fast moving transition year
What's next for AI in 2026? Dive into my predictions on agentic AI, the battle for audio wearables, the 1-minute video milestone, and the authenticity race.
30 Dec 2025
2025: the year AI stopped being "a tool" and started becoming the operating system
AI in 2025 went from novelty to infrastructure. Sora reignited adoption, MCP connected data and tools, Gemini surged, and agents made work repeatable.
29 Dec 2025
Talking about AI with customers (without guessing their questions)
How to sell AI to customers: skip generic demos, ask diagnostic questions, define outcomes, manage risk, and prove value with outcome-linked metrics and pilots.
2 Dec 2025
Talking about AI with boards (without the "left behind" spiral)
How to discuss AI with boards: move from hype to business decisions. Define the bet, ROI timeframe, risks, guardrails and signals that prove value.
15 Nov 2025
The web is dying
Unbelievably, the web has been around for three decades. We are at the start of a new journey that will see the web as we know it disappear.
30 Aug 2025
The Simple Company Operating System Most Founders Need (Before Scale Makes the Decision for You)
Design a simple operating system for your 10-100 person company. Learn what OKRs get right, where they fall short, and how EOS creates traction with cadence, scorecards, quarterly priorities, and issue-solving.
14 May 2025
Harnessing Intent Data: What It Really Means for B2B Tech Marketing
Intent data isn't a silver bullet. Here's how B2B tech marketers should really use intent signals to prioritise accounts and change behaviour.
29 Apr 2025
LinkedIn Ads for SaaS Companies: 7 Strategies to Maximise Leads
LinkedIn Ads for SaaS: 7 strategies to maximise B2B leads—tighten ICP targeting, use Lead Gen Forms, intent data and Conversation Ads, and track pipeline KPIs.
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