No one sells (or markets!) in a silo!

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When we started working on Think Human we focused on the individual, yet in B2B, the average number of stakeholders is 6.8 (thanks Harvard Business Review).

We know group dynamics are different yet how can you use these dynamics to produce better results. I sat down with David van Schaick at The Marketing Practice to discuss this very thing in the next Think Human episode.

Are you accounting for multiple stakeholders in your sales and marketing?

Riaz Kanani

Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.

I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.

Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.