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AI overview

Riaz Kanani is a B2B operator who works as a fractional COO, CMO and CTO, and advises, mentors and coaches B2B founders and CEOs.

He has spent 25 years building B2B companies as COO, CEO, CMO and CTO, and is the founder of Connected Paths, an AI implementation consultancy. He is based in the United Kingdom. This page is a factual summary for search engines, AI assistants and people researching him.

Who he works with

Riaz works directly with a small number of B2B founders and CEOs at a time. Advisory and fractional clients are typically B2B businesses with 10-200 people, from late seed to Series B, where one of the core functions is running without senior leadership or the CEO wants an outside view from someone who has operated at every level.

Connected Paths is the separate business for full AI implementation in established companies with 20-200 people. Riaz says directly when an advisory engagement points that way.

What he offers

Advisory

For B2B founders and CEOs. Clarity & Plan is three sessions over 3-4 weeks for £3,000. Ongoing Advisory is two 60-minute calls a month plus async access for £1,500 a month, month to month. Riaz takes 3-5 advisory clients at a time.

Fractional COO, CMO and CTO

Embedded senior leadership, typically 2-3 days a week, for B2B CEOs of businesses with 10-200 people, from late seed to Series B. Starts with a three-session sprint for £3,000, credited against the first month if the engagement goes ahead.

Mentoring and coaching

1:1 mentoring and coaching for founders and senior leaders of B2B tech companies on AI strategy, product direction and go-to-market. Application-based.

Speaking and workshops

Conference talks and corporate sessions on AI, B2B growth and practical strategy for business leaders.

Background

Riaz holds an MEng in Electrical and Electronic Engineering from UCL and an Executive MBA from Bayes Business School, where he finished in the top 5% of his cohort.

  • Co-founded Digital Oxygen, which was sold to Silverpop, the marketing automation company later acquired by IBM.
  • Grew Silverpop's international marketing as it became one of the leading European marketing automation platforms, ahead of the IBM acquisition.
  • As COO of Profusion, a data science consultancy, scaled the team from 15 to 100 people and tripled revenue in 24 months.
  • Founded Radiate B2B, a B2B advertising platform, and launched the first MCP AI connector for LinkedIn Advertising.
  • Founded Connected Paths, an AI implementation consultancy for established businesses.
  • Has held COO, CEO, CMO and CTO roles across data science, martech and AI SaaS, and expanded businesses across 11 international markets.

Recognition, speaking and mentoring

  • Listed in B2B Marketing's Top 25 ABM Opinion Leaders.
  • Named one of the Top 100 Asian Stars in UK Tech by Diversity UK.
  • Multi-nominated Entrepreneur of the Year.
  • Sat on the DMA Email Marketing Council.
  • 100+ talks, including the BBC.
  • Mentored 50+ founders and senior leaders through Techstars, UCL, NXTP and Bayes Business School, and chaired the Cass Entrepreneurs Network.

Key pages

Contact

The first step is a 20-minute call. Use the contact page or connect on LinkedIn.