New Google Analytics in public beta and it has changed everything :)

It does require you to update the Google Analytics code on your website though ;) Related articles Expanding Universal Analytics into Public Beta Google.

Web analytics has been awful since forever. Right down to the celebration of the number of hits in the first Internet bubble, but even since then the focus has been on page impressions and something called “unique users” which might be the same person multiple times.. it might not.

With the growth in mobile internet usage, the amount of double counting going on is only increasing and so this latest version of Google Analytics is looking to solve this. It is called Universal Analytics and is now in public beta. Check out the launch post here.

It uses a virtual identifier to track individuals across devices instead of dropping individual cookies on each device. It even integrates with your own identifier if you happen to have one. There is a lot of potential to do more with Google Analytics as a result, especially around things like customer journey analysis.

It does require you to update the Google Analytics code on your website though ;)

About Riaz

I've spent over 20 years building and scaling B2B products, services and marketing technology - from early-stage startups through to exits, and now as CEO of Radiate B2B - the B2B ad platform.

Along the way I've led teams, launched products, built and sold companies, and spoken around the world about data, AI and the future of marketing and work.

Today I split my time between working directly with companies as a consultant and fractional operator, mentoring founders and leaders, and speaking to audiences who need someone to translate what's happening in technology into decisions they can act on.

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