Google continues to ignore email

My post went live on the DMA Email Marketing blog today looking at Google’s appalling use of email “marketing”.Their recent decision to discontinue the Google newsletter makes sense to some degree given the size of the business today but the fragmented approach to email marketing throughout the rest of its divisions is an opportunity missed.

Read more here.

Tags: ,

Riaz Kanani

Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.

I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.

Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.