14 May 2025
Harnessing Intent Data: What It Really Means for B2B Tech Marketing
Intent data isn't a silver bullet. Here's how B2B tech marketers should really use intent signals to prioritise accounts and change behaviour.
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Insights
Thoughts, essays, experiments, and playbooks for building better organisations.
Showing tag: go to market
17 Feb 2025
Why Gen-Z Value Strong Brands (And What That Means for B2B)
Riaz Kanani on why brand matters in B2B tech, how Gen-Z buyer behaviour reshapes decision-making, and how to build a narrative that reduces cognitive friction.
5 Feb 2025
How to Cut Through the Noise by Making Better Bets
Riaz Kanani on cutting through B2B noise by making better strategic bets—focusing on decisions, signals, and alignment rather than more activity.
14 Nov 2024 Updated 15 Nov 2024
The web is dying
Unbelievably the web has been around for three decades; That is much longer than it feels for me.
15 May 2023
Mind the Gap: Why B2B Tech Needs Better Thinking, Not Just More Tools
Riaz Kanani on the Rockstar CMO FM podcast: bridging the gap between B2B marketing metrics and real buying behaviour, aligning sales and marketing, and focusing on signal over noise.
15 Mar 2023
Intent data isn’t magic. It’s a way to stop guessing in outbound.
Intent data isn’t magic—it’s a way to stop guessing in outbound. Learn a practical 5-step playbook to prioritise accounts, align sales and marketing, and create pipeline.
28 Oct 2022
What the Dark Funnel Really Means for B2B Marketers
Riaz Kanani on the dark funnel in B2B marketing—why buyer behaviour is increasingly invisible, and how sales and marketing should respond with intent, alignment and systems thinking.
22 Apr 2022
What Really Works in B2B Tech Marketing (and What Doesn’t)
Riaz Kanani on what actually works in B2B tech marketing today—account focus, sales-marketing alignment, and using data and AI to change real behaviour.
26 Feb 2021
Storytelling and B2B Marketing
Storytelling is a key pillar for success in B2B marketing. Hear from the expert, James Trezona.
18 Jan 2021
No one sells (or markets!) in a silo!
We know B2B group dynamics are different yet how can you use these dynamics to produce better results. I sat down with David van Schaick at The Marketing Practice to discuss this very thing in the next Think Human episode.
5 Nov 2020
Creating Value in Business: Lessons from a Life Spent Building Things
Recently I sat down with Rachel Nielsen for Leadership Gazette to talk about Radiate B2B, value creation and some of the lessons I’ve picked up over multiple startups. The conversation captured a lot of how I think about building companies, so I’ve turned that interview into a more focused essay here – in my own words – with a bit more context around where my head is now.
10 Oct 2020
Building A Tech Platform That Actually Transforms B2B Sales
Riaz Kanani on building Radiate B2B, a tech platform that uses data and AI to align sales and marketing, target the right accounts and win better deals faster.
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