delicious - the irreplacable firefox addon
The one addon that I could not do without was delicious from Yahoo who finally released a version for Firefox 3 a few days ago .
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So I am finally using Firefox 3 and it looks like its third time lucky. Having installed it twice before, the lack of plugin support made me uninstall it very quickly, I just lost too much productivity. It has been an easy way to identify the addons that I cannot do without.
The one addon that I could not do without was delicious from Yahoo who finally released a version for Firefox 3 a few days ago. The delicious addon allows me 2 crucial things:
First I can see all my bookmarks in the browser, replacing (or co-existing with) firefox’s own bookmarks. This means that I can search delicious and go to my bookmarks without going to the delicious website and then searching. Removing that single step turned me from a rare delicious user into one that uses it almost daily.
The second is that it allows me to add sites I want to bookmark at the click of a button, in a similar way to you would normally inside a browser. Again, this saves me having to go to the delicious website and adding it there. During this step I can also share the link with my friends or choose to make the link private and not visible in my delicious profile.
There has been a huge delay to delicious rolling out the Firefox 3 addon. It has taken them months. But, and this amazed me, none of the other online bookmarking services seemed to have the same level of integration with Firefox. They all offered me the second ability to add bookmarks to their service but none allowed me the first - letting me view them inside within Firefox. Over the course of recent months, I could have switched to Google Bookmarks or Magnolia without any regrets if they had let me have this functionality, especially Magnolia. I really like their site (though of course with the integration I’d be unlikely to ever go there!).
On a side note this is the sort of connected services that I think is going to really take off in the future. Not sure yet how you make money from it though. Maybe by paying a fee to use the addon in the browser? Or the more traditional web route of suggesting other paid for links similar to the one you are bookmarking at the time of saving it. Something akin to Sphere which I am using at the end of posts to suggest similar links.
About Riaz
I've spent over 25 years founding and scaling B2B companies - as COO, CEO, CMO and CTO, often across the same company's lifecycle. An engineering degree from UCL and an MBA from Bayes means I understand both the technology and how a business actually runs around it.
I co-founded Digital Oxygen, which was acquired by Silverpop and later by IBM. I scaled Profusion from 15 people to 100. I founded and led Radiate B2B for nine years, building the first MCP-based AI connector for LinkedIn Advertising, before closing it in 2026 rather than rebuild around a declining display-advertising market.
Today I run Connected Paths, an AI implementation consultancy, and work directly with a small number of B2B founders and CEOs through advisory, fractional COO/CMO work, mentoring and speaking. I've mentored 50+ founders through Techstars, UCL and Bayes, and chaired the Cass Entrepreneurs Network for its 3,000 alumni and investors.
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