Top 25 Global ABM Thought Leader

I've spent over 25 years founding and scaling B2B companies - as COO, CEO, CMO and CTO, often across the same company's lifecycle. An engineering degree from UCL and an MBA from Bayes means I understand both the technology and how a business actually runs around it.

I co-founded Digital Oxygen, which was acquired by Silverpop and later by IBM. I scaled Profusion from 15 people to 100. I founded and led Radiate B2B for nine years, building the first MCP-based AI connector for LinkedIn Advertising, before closing it in 2026 rather than rebuild around a declining display-advertising market.

Today I run Connected Paths, an AI implementation consultancy, and work directly with a small number of B2B founders and CEOs through advisory, fractional COO/CMO work, mentoring and speaking. I've mentored 50+ founders through Techstars, UCL and Bayes, and chaired the Cass Entrepreneurs Network for its 3,000 alumni and investors.