Tablet use cases varying

Comscore has released some interesting data on tablet users by demographic and device type. I am a big proponent of not grouping tablet and mobile users together in research – the way people use each is radically different so grouping them together serves little benefit. But this research suggests that users are using different tablets in different ways as well. This is directly related to the positioning (and limitations!) of each tablet.

 

Riaz Kanani

Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.

I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.

Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.