Mary Meeker’s Trend Report

Mobile is huge for marketers. If you buy into the idea that more and more people are using their smartphones for a wider purpose than texting or making calls then it is no surprise that marketers will be right where the consumers are. For the second report running, ┬áMary Meeker has focused on mobile but as a result it feels more like an update rather than major insight into wider trends as per a few years ago. Still – worth a look to stay up to speed on mobile.