Tablet use cases varying
I am a big proponent of not grouping tablet and mobile users together in research - the way people use each is radically different so grouping them.
Comscore has released some interesting data on tablet users by demographic and device type. I am a big proponent of not grouping tablet and mobile users together in research - the way people use each is radically different so grouping them together serves little benefit. But this research suggests that users are using different tablets in different ways as well. This is directly related to the positioning (and limitations!) of each tablet.
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About Riaz
I've spent over 20 years building and scaling B2B products, services and marketing technology - from early-stage startups through to exits, and now as CEO of Radiate B2B - the B2B ad platform.
Along the way I've led teams, launched products, built and sold companies, and spoken around the world about data, AI and the future of marketing and work.
Today I split my time between working directly with companies as a consultant and fractional operator, mentoring founders and leaders, and speaking to audiences who need someone to translate what's happening in technology into decisions they can act on.
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