Mobile continues global growth

Admob released their May 2010 mobile metrics – you can see the full report here.

Some highlights include:

1. More countries than ever are using mobile data – 92 countries in May 2010 vs 27 in May 2008.

Percentage Ad requests by country:

US has a huge percentage – UK seems very low.. India and Indonesia significantly ahead. Strange?

2. Whilst the new mobile operating systems (Android and iOS) are still not the most used OS generally – they dominate in mobile data usage.

Percentage Ad requests by OS:

3. The percentage split of unique iPad devices by country:

ipad June 2010 statistics

The month delay in launching internationally is probably the major reason why the US is so far ahead. Surprised to see Japan in second albeit only just.

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Riaz Kanani

Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.

I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.

Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.