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11 Mar 2009

Is Twitter the final nail in the coffin for the press?

So when Stephen Fry comes along and says : \\"I'm not someone with press offices and all that kind of thing, but those like me in the public eye who have,.

bbc marketing news sky stephen fry technology twitter tech

3 Mar 2009

Technology for Marketing 2009

The rest of the week was of course, The Technology for Marketing show which was timed perfectly for Silverpop's new message.

marketing silverpop tfma tech

30 Sept 2008

Beta 2.0 - the art of the conversation

The year is 2004 (pre the launch of the Gmail beta ), and it marked a year of change in online services.

brand conversation loyalty marketing services web 20

31 Mar 2008

web 2.0 @ marketing tech

Earlier today, I spoke at Marketing Tech around the idea of treating email marketing as a conversation.

brand marketing marketing tech nielsen web 20 will mcinnes

26 Oct 2005

IRSS - the evolution of RSS?

It is an evolution of the RSS standard which will allow content to be published in a way that can be targeted, measured and personalised.

marketing rss silverpop

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