23 Aug 2012
Direct Marketing worth 14.2bn to the UK economy
dma value of direct marketing infographic The DMA recently released research looking at the contribution that direct marketing makes to the UK's economy.
Blog
Insights
Thoughts, essays, experiments, and playbooks for building better organisations.
Showing tag: email marketing
12 Jun 2012
DMA Email Marketing Client Benchmark Report
A few weeks back, the council released its annual client benchmark report , which looks at the views of client side email marketers.
9 Aug 2011
Google continues to ignore email
But a wider look at Google suggests it doesn't pay much attention to using email as a channel to communicate with its users.