big data is..

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LOL – I remember seeing something similar for the term Web 2.0.

It is sad to see the phrase be completely ruined – needless to say I am a big proponent of the original concepts of Big Data and still think it is important for marketers and others alike.

Luckily those who understand the phrase continue to take advantage of the benefits 🙂 Communicating it clearly is now the challenge.

Tags: big data, google

Riaz Kanani

Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.

I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.

Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.

Riaz Kanani

Riaz is the founder and CEO of Radiate B2B, an intent data and ABM advertising platform that helps companies reach their prospects at the right time, in the right place and with the right message.

Riaz has a history of building successful businesses and has been nominated for Entrepreneur of the Year multiple times. He is listed as a leading global account-based marketing thought leader by B2B Marketing and one of the Top Asian Stars in UK Tech by Diversity UK.

Riaz has also sat on the DMA Email Marketing Council, setting best practices, judging its awards and shaping privacy standards.

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Riaz Kanani

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