I've spent 25 years building B2B businesses — the growth side and the operational foundations.
Now I help leaders work out where AI creates the most leverage across both.
Most AI advice comes from people who understand the technology but are learning the business. My background runs the other way. Engineering degree. Multiple company builds. Exits. International scale.
I work with a small number of B2B CEOs and senior leaders at any one time. If you're trying to figure out what AI actually means for your business — not in theory, but in practice — that's the conversation I have.
Companies I've advised
How I help
Three ways to work together — depending on where you are and what you need.
Advisory
A focused engagement to find where AI creates real leverage in your business — across growth and operations.
Learn moreMentoring
1:1 guidance for founders and senior leaders on technology decisions, product direction, and go-to-market.
Learn moreSpeaking & Workshops
Conference talks and corporate sessions on AI, B2B growth, and practical strategy for non-technical leaders.
Learn moreWhere I focus
B2B Growth
Pipeline, positioning, GTM strategy, international expansion
Operations
Operating models, OKRs, cross-functional execution, workflow design
AI & Automation
High-leverage AI applications, agentic workflows, practical implementation
Featured thinking
The web is dying
Unbelievably, the web has been around for three decades. We are at the start of a new journey that will see the web as we know it disappear.
Read more
The Simple Company Operating System Most Founders Need (Before Scale Makes the Decision for You)
Design a simple operating system for your 10–100 person company. Learn what OKRs get right, where they fall short, and how EOS creates traction with cadence, scorecards, quarterly priorities, and issue-solving.
Read more
Talking about AI with boards (without the "left behind" spiral)
How to discuss AI with boards: move from hype to business decisions. Define the bet, ROI timeframe, risks, guardrails and signals that prove value.
Read moreBackground
I started my career as an engineer — MEng in Electrical & Electronic Engineering from UCL — which means I've always understood the technology from the inside, not just as a user of it.
"Co-founded and built multiple B2B companies, scaled teams from 15 to 80, expanded internationally, and exited — including Digital Oxygen, sold to Silverpop, later acquired by IBM."
I've operated as a COO, CEO, and CMO across data science, martech, and AI SaaS. I understand the growth mechanics and the operational foundations — and increasingly, how AI changes both.
I founded Connected Paths to bring that experience to established businesses who want AI to create measurable commercial results. The advisory work here is different: smaller, more personal, and focused on clarity before commitment.
Ready to find where AI fits in your business?
Book a free 20-minute call. No pitch, no obligation — just a straight conversation about your situation.