time for google to rebrand gmail?

After my previous post about Google losing its battle for the right to use the name “Gmail” in the UK and Germany, the European trademark office has now ruled that Google cannot register the trademark across Europe. Google however is standing firm and says it will continue to use the name Gmail in Europe (outside UK and Germany) as before.

Looking at the number of searches for gmail uk that comes to my blog looking at how to register a “gmail” address in the UK, there is plenty of confusion out there. Is it too late now for Google to rebrand gmail entirely? Everyone I know in the UK still refers to it as gmail..

If you are in the UK you can get a googlemail.com email address by going here – you may even be able to get a gmail address if you pretend you are outside the UK. No you cannot seem to get a gmail address by pretending to be outside the UK anymore.