If there are multiple Google AdSense ad units on a web page, it is generally assumed that the top ad unit (the one which appears first in the HTML source code) will serve the highest paying CPC ads….

The Highest Paying AdSense Ads May Not Always Be On Top

Riaz Kanani

Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.

I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.

Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.