Tag Archives: mashup

Social Media 09 – mashup

Just got back from the latest mashup event – Social Media 09. Think Simon and Tony would agree that this was a very different event to previous mashups – though it did feel like a bit of an elevator pitch of case studies! Presentations were 7.5 mins long which presenters seemed to struggle with and it felt like there were dozens of them. Despite the early niggles (couldn’t see the screen and it was very hot) and the feeling of being bombarded with different topics too quickly by the end just the great quality of some covered up some of the others which felt a bit stale and dated.

The highlight for me was the directlive campaign which managed to do a great social media campaign without even using twitter which for good or bad seems to be mandatory these days. But there were plenty of others and it helped crystalise my thinking in several different areas. All of which should spur on a number of blog posts to completion.

So all in all a good event. Now onto writing the rest of those blog posts. Oh and for those interested – here is the twitter stream for the event. It was up on a screen during the event and some definitely made me chuckle – just a shame I couldn’t tweet and respond/retweet with my iphone’s battery on its last legs and work emails taking priority 🙁


It’s easy to see why the entire “2.0” phenomenon has created so much buzz – there are so many different topics, technologies, concepts, whatever to grab onto that everyone feels they have something to contribute. This was very much shown at the mashup* event that took place tonight at The Commonwealth Club in London. The public discussion itself could have continued long into the night.. instead breaking into enthusiastic more private discussions later. Of course the sheer vastness of topics meant it was difficult to cover everything to the same depth or maybe even in enough depth. Time for another mashup*..

Anyhow, it all left a lot to think about so I am going to briefly list the areas discussed and one or two thoughts and then write each of them up a bit later once I have let things settle a little.

structured blogging
Basically tagging the individual parts of a blog post to create something more valuable. Is this the way forward?

IP ownership
Who owns user generated content across the various mediums – why?

(re!)launch of Gamespot UK with user content stylee
Is this user generated content too far or is it something that is going to drive users to Gamespot UK?

myspace uk
Can the US phenomenon make it in Europe?

the napsterisation of social networks?
Mark Canter talked about the launch of his new open peer to peer social network (it certainly uses enough buzz words to describe itself). Can it take on myspace and win?

old new media vs new new media
does old new media need to adapt and embrace the new way or can it sit out on its own separate to the “2.0” phenomenon? have the bbc made a mistake when it says it is to invest in relaunching bbc.co.uk with user generated content?

trusting content
how do you know what you read online is true? is it possible?

the future
Putting everything discussed together to see where we might end up 🙂

I think that covers most of it.. 🙂 meanwhile on a separate note I just managed to burn my hand in the oven.. no it seems 2.0 or not you cannot cook and blog at the same time 🙁