Tag Archives: group dynamics

No one sells (or markets!) in a silo!

When we started working on Think Human we focused on the individual, yet in B2B, the average number of stakeholders is 6.8 (thanks Harvard Business Review).

We know group dynamics are different yet how can you use these dynamics to produce better results. I sat down with David van Schaick at The Marketing Practice to discuss this very thing in the next Think Human episode.

Are you accounting for multiple stakeholders in your sales and marketing?