New Year
Another year goes by and I usually look back over the key changes that have taken place in online marketing. This year I wrote a post on the DMA blog…
Direct Marketing worth £14.2bn to the UK economy
The DMA recently released research looking at the contribution that direct marketing makes to the UK’s economy. It highlights how far direct marketing has spread into other channels and also…
Behavioural email: social networks lead the way
Wrote an article for the DMA's Infobox newsletter, which was sent out today. It looked at how social networks are increasingly using email to push people back into their networks.…