DMA Email Marketing Client Benchmark Report
For those unaware, I sit on the email marketing council at the DMA here in the UK. A few weeks back, the council released its annual client benchmark report, which…
Cracking the Code: Keys to Email Creative Success
In the past few weeks, I have spoken a couple of times on how to approach designing your emails and both are now available online - one more extensively than…
Email: Another Marketing Medium That Can Come Off The Endangered List
Seems email is very important in driving consumer’s buying decisions: Plenty more charts here: Email: Another Marketing Medium That Can Come Off The Endangered List. (via Forbes)