Nothing like scarcity to push the price of advertising up. Ignoring a likely post Christmas dip, I suspect we will see this continue to rise over 2012 as more companies advertise in this space.
Advertising on the mobile still has to innovate more though. iAd from Apple has not worked so far though the underlying concept is sound, can it be done on a more economical scale?
Or are tiny strips of banners successful enough for larger brands to enter the fray (from a branding rather than direct response perspective).
(via Cost of mobile user acquisition hits all-time high in December | VentureBeat)
(Source: http://venturebeat.com/2012/01/31/cost-of-mobile-user-acquisition-hits-all-time-high-in-december/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed: Venturebeat (VentureBeat))
I thought Obama summed up Steve Jobs passing away best today when he said: Steve was brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it.
This is a video I often return to and watch and thought was worth posting on here.
Admob released their May 2010 mobile metrics – you can see the full report here.
Some highlights include:
1. More countries than ever are using mobile data – 92 countries in May 2010 vs 27 in May 2008.
Percentage Ad requests by country:
US has a huge percentage – UK seems very low.. India and Indonesia significantly ahead. Strange?
2. Whilst the new mobile operating systems (Android and iOS) are still not the most used OS generally – they dominate in mobile data usage.
Percentage Ad requests by OS:
3. The percentage split of unique iPad devices by country:
The month delay in launching internationally is probably the major reason why the US is so far ahead. Surprised to see Japan in second albeit only just.