Riaz Kanani

Tablet use cases varying

Comscore has released some interesting data on tablet users by demographic and device type. I am a big proponent of not grouping tablet and mobile users together in research – the way people use each is radically different so grouping them together serves little benefit. But this research suggests that users are using different tablets in different ways as well. This is directly related to the positioning (and limitations!) of each tablet.

 

Exit mobile version