Admob released their May 2010 mobile metrics – you can see the full report here.
Some highlights include:
1. More countries than ever are using mobile data – 92 countries in May 2010 vs 27 in May 2008.
Percentage Ad requests by country:
US has a huge percentage – UK seems very low.. India and Indonesia significantly ahead. Strange?
2. Whilst the new mobile operating systems (Android and iOS) are still not the most used OS generally – they dominate in mobile data usage.
Percentage Ad requests by OS:
3. The percentage split of unique iPad devices by country:
The month delay in launching internationally is probably the major reason why the US is so far ahead. Surprised to see Japan in second albeit only just.