Where I’m speaking and joining conversations

In conversation with Riaz Kanani, CEO/Founder of Radiate B2B, and a leading advocate of Account-Based Marketing, discussing the "Impact of AI in Account-Based Marketing" and How ABM Strategy will help B2B Marketing in 2020.

Building relationships is a fundamental part of B2B sales and marketing and it is no surprise there is huge overlap between the fundamentals of relationship marketing with account based marketing (ABM). Without technology though, account based marketing is a strategy for the few.

Guest appearance on The Internet Marketing Podcast about account-based marketing.

The B2B buying process is changing as influencers become more important, with 62% of companies using testimonials and 53% relying on peer recommendations before purchasing. While email is still the leading way to nurture relationships with 86% of professionals preferring it for business communication, personalization and automation are key as trust levels decrease and the marketing landscape changes.