About
Riaz is a leading operational and marketing leader currently building Radiate B2B - an intent data and B2B advertising platform for B2B companies selling to enterprise. The platform automatically reaches the right companies across LinkedIn and Display networks and has resulted in prospects being twice as likely to close with contract values up 2-3x the average. He has been a leading innovator in the use of data in SaaS and services companies over the past two decades, using it to better understand how people behave online and transform a company's capabilities.
He built one of the first global video advertising networks and delivering behavioural marketing programmes tailored to an individual after the sale of his company, Digital Oxygen. He expanded Silverpop (later bought by IBM) as a leading B2C and B2B marketing automation platform in UK, Europe and APAC and helped pioneer B2B and B2C techniques that became best practice today.
Riaz has sat on the DMA Email Marketing Council and judged their prestigious awards.
In 2019, Riaz was nominated for Entrepreneur of the Year by the Inclusive Tech Alliance. His entrepreneurial background and passion for growing successful businesses has led to him speaking on all aspects of setting up a business from investing/fundraising, building products, bootstrapping, hiring and marketing to name a few. He previously chaired the Bayes Business School's Entrepreneurs Network, and continues to advise a few startups alongside mentoring at Techstars.
His ability to look around corners and understand (and crucially communicate to anyone) new markets and technology led to him guest speaking on Worklife on BBC News.
