I translate cutting-edge tech into business moves that make sense.
I work with founders and leaders to turn AI and new technology into clear product bets, go-to-market plans, simpler ways of running the business - and hands-on help to actually make it happen.
Join leading startups and companies I have worked with previously.
How I help
Most of my work falls into three buckets: working 1:1 with leaders, partnering with companies as a consultant or fractional operator, and speaking to wider audiences.
Consulting & fractional support
Hands-on help to design and drive your AI, product or go-to-market agenda. Project-based consulting or a fractional leadership role 1-3 days a week.
See how I work with companiesMentoring for founders & leaders
1:1 mentoring for people who are responsible for making technology decisions stick - founders, operators and senior leaders.
See mentoring optionsSpeaking & workshops
Talks and sessions on what AI and new technology actually change in how we build products, market them and run companies - in language non-technical audiences can act on.
See speaking topicsWhere I focus
Technology only matters when it changes how you build, sell and operate. Most of my work sits in four areas.
Product & services
- Clarifying what you're building and who it's really for.
- Turning ideas into simple, testable product bets.
- Packaging and positioning services and SaaS.
Marketing & go-to-market
- Positioning and messaging that humans can understand.
- Joined-up demand, ABM and outbound - as a system.
- Sales, marketing and product talking the same language.
Business processes
- Mapping how work actually happens today.
- Stripping out unnecessary steps and hand-offs.
- Designing a simple operating rhythm for the team.
AI & automation
- Separating AI hype from useful reality in your context.
- Spotting high-leverage workflows to augment or automate.
- Connecting tools so people and AI work together.
Who I work with
Founders & startup leaders
- Building or scaling B2B products and services.
- Making calls on AI, data and automation with imperfect information.
- Need a partner who has actually shipped things, not just advised.
Leaders inside growing companies
- Heads of marketing, product, operations or "transformation".
- Being asked "what's our AI strategy?" and "how do we do more with less?"
- Need to turn technical possibilities into plans teams and execs can get behind.
Event organisers & clients
- Conferences, communities and companies needing a speaker.
- Audiences who want clear, non-hyped thinking on AI and business.
- Sessions that translate complex tech into practical next steps.
Featured thinking
The web is dying
Unbelievably, the web has been around for three decades. We are at the start of a new journey that will see the web as we know it disappear.
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The Simple Company Operating System Most Founders Need (Before Scale Makes the Decision for You)
Design a simple operating system for your 10–100 person company. Learn what OKRs get right, where they fall short, and how EOS creates traction with cadence, scorecards, quarterly priorities, and issue-solving.
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Talking about AI with boards (without the "left behind" spiral)
How to discuss AI with boards: move from hype to business decisions. Define the bet, ROI timeframe, risks, guardrails and signals that prove value.
Read moreAbout Riaz
I've spent over 20 years building and scaling B2B products, services and marketing technology - from early-stage startups through to exits, and now as CEO of Radiate B2B - the B2B ad platform.
Along the way I've led teams, launched products, built and sold companies, and spoken around the world about data, AI and the future of marketing and work.
Today I split my time between working directly with companies as a consultant and fractional operator, mentoring founders and leaders, and speaking to audiences who need someone to translate what's happening in technology into decisions they can act on.
Mentoring for founders and leaders
I work 1:1 with a small number of founders and senior leaders who need a sounding board that understands both the tech and the business - and who will challenge them to simplify, decide and move.
Let's talk about your company
If you're trying to work out what AI and new technology really mean for your product, your marketing or how your business runs, I'm happy to talk.
Share a bit about where you are and what you're wrestling with. If I'm not the right person to help, I'll say so.