I met up with the guys from Coremetrics last week and got a chance to look at their product. To quote from their website, they are the leading provider of hosted Web analytics and precision marketing solutions.
Anyhow, the product was impressive – it gives you a clear understanding of what is happening within your website and its related marketing campaigns. It is laid out according to what actual people are doing and what this means to you as the website owner, allowing you to improve your website and increase your target metrics (whether thats revenues, downloads, whatever). It wiped away years of geek terminology which meant very little and replaced it with real world metrics – this is the way we should have looked at analytics right from the beginning – it would have made offline companies’ online adoption cleaner and smoother.