This message landed in the Junk E-mail folder of Windows Live Mail today, addressed to a Hotmail account that I have used for at least 10 years. Can we count the things that are wrong with it?

Why did Hotmail allow this message to reach me?

Riaz Kanani

Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.

I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.

Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.