Having just purchased a new MacBook, Joe Wilcox’s article on why people are willing to pay twice as much as for a Mac than a Windows PC caught my attention.
He makes some great points in doing…
Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.
I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.
Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.
