The ‘drop test’ machine wasn’t working on my first day at Dyson, so I asked James to simulate what I might see, had the machine been running. What followed was absolutely hysterical.

Video: James Dyson runs his own durability test on a DC24

Riaz Kanani

Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.

I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.

Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.