Remember those Dove “real women” ads that showed non-models posing in their underwear? They were popular ads precisely because they did not feature stereotypically hot women. A clever approach. …
Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.
I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.
Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.
