Tag Archives: trends

👓Who to watch in 2018 and is the web dying? 💀

The latest and greatest companies to watch out for in the next twelve months. Tech not yet the holy grail in education and a look at the future of the web. Are we already seeing its death played out in slow motion?

Lists ahoy

This week saw the first of the companies to watch lists with Bloomberg listing its top 50 companies to watch in 2018 and Linkedin listing its top 25 disruptive companies in the UK – though there are some US companies in there as well because they are hiring a lot in the UK and how can Uber and airbnb not be mentioned?!

Whilst the LinkedIn list seems to propagate the view that big raises means success and fails to really give any further insight on what actually makes the companies interesting, the Bloomberg listing looks at why each of the companies listed are going to have an eventful (both positively and negatively) 2018. Worth a read.

Reinventing schools

Silicon Valley has been very anti the current education services offered in the US – given the overall poor results compared to the rest of the world, there is probably something to those complaints.

Throwing money and tech at the problem does not seem to have worked though. AltSchool, which raised $175m is pivoting away from building schools to deliver tech to existing schools instead.

Not that their tech seems to be anything noteworthy right now. Parents at the school praised not the tech but the attention of teachers and small class sizes – an age old way to deliver high quality educational services. If only this approach wasn’t losing them a lot of money. More here.

Future gazing the web

Andre Staltz has written an excellent article looking at the dominance of Google and Facebook on the web, how the web has changed and looking forward to how the web evolves into a Trinet of Google, Amazon and Facebook.

Thought provoking stuff and one that suggests we regress back to the world of AOL-like walled gardens. Anything is possible but I just don’t see this happening. Whilst the article triggers a healthy debate I feel it is a massive oversimplification.

All ecommerce will not end up going through Amazon – Alibaba for one is a huge future competitor. I suspect governments would step in and regulate if Amazon started to become the conduit of all ecommerce.

Ignoring this even, history suggests that innovation will happen outside the major ecommerce platforms. Shopify, BigCommerce etc. which provide engines to thousands of ecommerce vendors backed by open Internet standards will out-innovate Amazon etc. in specific niches.

Businesses using Facebook have already seen the control it has on their ability to communicate resulting in greater importance being given to email, push notifications and mobile apps.

The web as we know it is of course going to evolve. The rise of mobile has been the major reason for Facebook’s increased dominance and the reduction in Google’s own power.

One thing is already certain. New interfaces are coming, whether it is voice , virtual reality or something else. With it is likely to come the next Facebook (or Google, or Microsoft, or IBM).

One dangerous outcome of the Internet becoming controlled by an oligopoly of corporations is the likely increase in an underground Internet or the dark net as has been popularised in recent years. Last week saw the new release of the next generation Tor network, which has powered the dark net. Four years in the making, it offers better encryption and makes it easier for services to hide themselves more easily. I suspect the various government bodies are actively looking at it and countering already. More here.

CES 2012: WPP CEO Sir Martin Sorrell on Digital Advertising Budgets & Mobile 

He has definitely bought into Mary Meeker’s presentation (see previous post). But also plenty of interesting data points for APAC as well.

Of course, there are plenty of challenges reaching that audience right now. Not convinced we have seen the silver bullet for advertising via mobile yet.