A guide to A/B split testing
New article published in the DMA's Infobox newsletter today. A/B testing is one of the basic tools open to email marketers yet understanding how to use it successfully is often…
New article published in the DMA's Infobox newsletter today. A/B testing is one of the basic tools open to email marketers yet understanding how to use it successfully is often…
I noticed something interesting the other day - Microsoft released the new Vista service pack early to everybody when they only intended to release it to a small group for…