I am a regular reader of Scoble‘s blog but since his move to PodTech I really haven’t had time to watch most of the videos he produces.Apart from the fact video requires a lot more of your time to watch (compared to skimming), the extra click through to the podtech website emphasised the time requirements further. Then the video became embedded in the RSS feed itself so I started watching a few. But because I scroll through Google Reader and don’t necessarily want to watch it then and there, I used to star them and watch them later.
Today though, I decided I’d click the “pop out” link and queue them up on my desktop to watch later. I came back to it later and found this didnt work 🙁 Each popout showed the first video I clicked. I’d lost the links to the other videos and had to scroll through Scoble’s feed to find them again 🙁 Not quite as time saving as I’d hoped!
I read a post recently on scoble where he talked about gestures and rather than link to Fred’s blog (the reason for the post) as w(sh)ould be normal practice said that users should be able to find him using Google and Techmeme. On this basis, why does Scoble link to his Naked Conversations book on Amazon? Surely by the same logic, users can search on google for his book and buy it from their preferred vendor?
Of course.. this is why links are so important.. it makes moving through a chain of information easy and quick and encourages people to digest more information. (Is that a good thing?) By not linking, the required interest levels to find that link need to be significantly higher. Why is that better?
I read this post on Scobleizer and agreed wholeheatedly with him why Apple have a great brand. I felt that they knew how they could connect with their audience. The idea to remember Rosa Parks on their website was sound. But..
I just read comments on Mini-AOL‘s blog about the same topic. The question raised was “is it right to use her image with a company logo?” It’s a very good question. I went back to Apple’s website and had another look at the image. Sure enough there is the Apple logo and “think different” underneath, which I saw before but never really thought too much about – why should I? it is an image in memory of Rosa Parks – that was the main message. Apple’s logo and tagline is subtle.
If that poster had been used on a billboard somewhere I might have thought the same thing as Mini-AOL right off the bat. That of course for me is the problem. I think Apple did go too far “over the line” in this case. The line is of course blurry, but I think it would have been better to just show the image in memory of Rosa Parks – most people would have still have got the subtle connection to Apple’s brand – but at least the non-cynical could say that they were doing it to remember an important person in America’s history. I am not certain you could argue that with apple’s logo and tagline on it.
[UPDATE] There is a lesson to be learnt here – obtain all the facts before criticizing (or praising!) somebody. I found out over the weekend that Apple had previously run that specific poster in an advertising campaign – for me this changes things – they no longer took a poster of Rosa Parks and added their logo and tag.