Tag Archives: microsoft

internet marketing trends in 2010

hotspots in 2010At the end of each year I usually jot down some areas within online marketing that I think are worth keeping a closer eye on the following year and usually easily come up with 3 or 4.

Albeit a bit late posting, 2010 is looking like it will be a year of accelerating change in online marketing.

Here’s some of the areas I am thinking about:

1. Mobile

With the growth of smartphones and in particular the success of the iPhone and Android; 2010 is promising the return of the old guard in the mobile space with Microsoft and Nokia talking about major improvements to their devices so mobile data usage can only continue its acceleration in usage. Add the launch of a tonne of new ereaders; the growth of netbooks and now the launch of the new iPad and it is no wonder that I think mobile is the number one place for innovation in internet marketing in 2010.

Of course, everyone jokes it is always the year of mobile every year so in that sense 2010 is no different. But I don’t remember seeing as much potential in mobile marketing since the launch of mobile data services circa 2003 (though.. umm.. yes that did flop. Big time).

Still, although the answers to mobile marketing are not there yet; ads are being delivered and general usage is growing quickly – Admob released some statistics at the end of last year which illustrate this growth: In September 2007 AdMob had 1.6 billion ad requests, in September 2008 5.1 billion, and in September 2009 10.2 billion.

2. Social Media Marketing
The hottest topic and growth area of them all in 2009 – it is hard to see this juggernaut stopping in 2010. Expect to see some serious advances in metrics and marketing technology in 2010.

3. Video
Having worked in the video ad space for several years before Silverpop this seems like something that has been around for a decade. 2010 might be too soon but expect to see HTML 5 play its role in ads both in email and on the web over time and less flash (which you should not have been using inside emails anyhow right?) .

4. Location
Each year that goes by marketers get hit with more data to deal with online. Did you think it was going to get better in 2010? Not a chance. Real time location data is the latest piece of data to get your head around and deliver better more engaging and relevant messaging. Right now foursquare; Gowalla and MyTown (at least in the US) are leading the way in consumer usage but I expect to see Facebook and Twitter continue to roll out location based technologies integrated into their platforms for a significant increase in both usage and opportunities for marketers to take advantage.

5. Ad Optimisation
Companies like the Rubicon Project are delivering better returns for publishers and better results for advertisers by matching unsold publisher inventory with the right ad all in real time. This type of automation significantly improves the efficiency of buying and selling ads and should deliver better results at the same time.

Some others: Augmented Reality – still a way to go I think. Real time ad testing – with Adobe buying Omniture I fully expect the multi-variate testing capabilities to be integrated into the ads themselves allowing for real time self selection.

Rupert Mudoch is on to something..

On Monday the Guardian wrote up a story about Murdoch blocking Google from listing stories from his newspapers. This in addition to him changing his newspaper websites from being freely accessible to sitting behind a paywall made plenty of people think Murdoch was crazy.

It is true this could turn out to be a gift to his competitors as this blog mentions. Indeed the Telegraph on whose site that blog is hosted must be rubbing their hands in glee.

Maybe.

For me, I believe this is an opportune moment for newspaper publishers and one that may not come again for a while. Rupert Murdoch is taking advantage.

Rupert Murdoch is right to say that when Google first started indexing the web; publishers were not aware of what they were signing up to. In fact I think we can safely say they were completely blind to the consequences of what they were agreeing to. Countering this of course is theย  fact that Google delivers 100,000 clicks every minute via Google News and its search engine. Removing itself from Google search is surely a surefire way to deliver more clicks to News International’s competitors right?

Definitely.

But it is an extremely short term view which will not help news publishers in the long term and that is where the opportunity that is available today comes from.

The key company mentioned in the comments made by Murdoch were that he would remove his websites from Google (my emphasis). In recent months, Microsoft launched Bing and gained enough traction that people are starting to believe Bing might go somewhere. It has of course a long way to go but one of the things Microsoft is doing is using its financial power to help it win the battle. Not just through its significant investment in R&D but also through partnerships. Witness Bing’s first mover deal with Twitter (which was quickly responded to by Google).

I believe either through a bright idea internally at News International or through a direct Microsoft approach that News International will strike commercial terms with Microsoft Bing and deliver its content through its news aggregation channel and through its search engine.

That will reset the relationship between search engines and news publishers and possibly lead to the newspapers being freely available on the web. I wonder how long it will be before Google agrees commercial terms with News International?

My bet is it will be quick enough that News International articles will never be removed from Google..

[update] The Financial Times is reporting that Micrsoft are in talks with News International to index their news stories in Bing.

Windows 7 – 32bit or 64 bit

So installation of Windows 7 this morning was a breeze – a clean install took a little over 45 mins – not bad! But there was one minor hiccup at the start. I am presented with 2 dvds – one 32 bit version and another 64 bit version. Now dont get me wrong – it’s great to have both versions (Vista didnt provide this in the retail package even though both versions were available) but there was nothing telling me which one to use.

So how do you pick?

Well there is a not so great page on Microsoft’s website which you can read here or you can read on ๐Ÿ˜‰

First off what does 32bit and 64 bit actually mean? Well it refers to the technical architecture of the computer which in non technical terms means that the overall data throughput and memory capacity of 64 bit machines is significantly increased. I can already hear you inserting that 64 bit dvd ๐Ÿ˜‰ But wait..

Only specially built applications (surprisingly enough called 64-bit applications) can use the extra capabilities and uinfortunately in some cases the 32 bit applications which whilst they will mostly run fine on a 64-bit operating system will sometimes run slower.. ouch!

So how do you decide?

Well if you have 4GB of RAM or more then you can only make use of the extra memory if you use a 64 bit OS.. so thats an incentive. There are some possible incompatibilities with software and drivers though and so you should check on the relevant company’s website for any problems. If you dont have that much RAM and you aren’t a heavy user editing images; using CAD or editing videos then for now you should install the 32 bit version. That’s what I did.

In the future though; we will all be using 64 bit systems – and Microsoft just started talking about 128-bit operating systems.

By the way; if you are a European user confused as to what happened to the E version you ordered – Microsoft scrapped the E edition in July after an agreement with the European Union (It was only offered in the first place because the anti-trust investigations by the EU forced Microsoft to offer it).