Behavioural email: social networks lead the way
Wrote an article for the DMA's Infobox newsletter, which was sent out today. It looked at how social networks are increasingly using email to push people back into their networks.…
Who are you?
In this newly social world (the digital one obviously..), the definition of contacts and friends has become blurred. With Twitter's follower mechanism, it is completely normal for someone you have…
Hoodwinked by the emperor’s new tweets
Mark Ritson has chosen to court controversy in his latest column around why social media should not be an automatic choice for marketers. He set his stall out immediately when…