Tag Archives: internet

How do Europeans use the Internet?

Millbank TowerI attended the rather dissapointing Brands across Borders event which was held at the rather spectacular location of Millbank Tower in Westminster. The picture on the left is the venue – I’ll let you imagine the venue from the top – it is pretty amazing let me tell you 🙂

Anyhow, back to the topic.. Europeans Internet usage online. One of the presentations that day was very interesting. It was given by Laura Chaibi of Yahoo Europe about Mediascope – a study of media consumption across Europe. It is in its 6th consecutive year and this year surveyed 9095 people across 10 European countries.

First some stats on Europe itself:

  • 60% of Europeans are online
  • 80% of Internet users are using broadband
  • 49% (!) of Internet users are using wireless
  • Online population: Germany: 43.3m France: 34.4m UK: 32.4m

I thought the types of interaction online within different countries in Europe was very interesting. In Germany, people seem to be more interested in using the Internet as a resource or shopping tool using it less to communicate and interact whereas in France, people seem to be more interesting in communicating (using email, social networking and instant messaging for example) than shopping. The UK on the other hand use the Internet for all sorts of shopping and love social networks. I’d love to get the raw data and play around more with it.

Of course, it shouldnt be forgotten that these numbers are as high level as you can get but it does provide some cultural differentiation between the various countries online or rather the majority’s priorities at least.

You can see the full presentation here.

Obama continues with Flickr

Obama has been talked about en masse online post his election win and I am afraid I am going to continue with another post. The level of access to his presidential campaign and the use of new internet technologies as an enabler to do this has brought a completely different aspect to the presidential race. Whilst it is obvious that all the material released was still controlled, the sheer amount of information and interaction led to a greater understanding of the campaign. There is no doubt that Obama’s internet campaign was a success and I think it will be used in marketing courses the world over for a long time. The first of which is a half day event dedicated to everything he did online coming up in London soon. Of course there is plenty on the web already!

That is all great, but will it continue? It would be interesting to see if after the election Obama could continue the “open” discussion. Change.gov looks like it is might continue post election.. we will see. In the meantime another post election release, you can now see Obama’s election night photos on Flickr.

Here are some info on Obama’s camapaign online (I’ll add to these as I find them):

  • ~1800 Youtube videos with more than 18m views (see channel here )
  • The Obama-Biden Facebook page has over 2m supporters (here)
  • ~53,000 photos on Flickr (here)
  • Great article on Chris Hughes, a co-founder of Facebook who worked on the new media campaign (here)

On an aside, Yahoo did pretty well during the elections. Obama used Flickr and Yahoo News was the most popular site on election day. I was using their election dashboard both on the day and in the run up. It was nicely done.