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branding gone mad

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why is orange's support email address 345@orange-ft.com. What's wrong with 345@orange.com?

Riaz Kanani

Riaz is the founder and CEO of Radiate B2B, an intent data and ABM advertising platform that helps companies reach their prospects at the right time, in the right place and with the right message.

Riaz has a history of building successful businesses and has been nominated for Entrepreneur of the Year multiple times. He is listed as a leading global account-based marketing thought leader by B2B Marketing and one of the Top Asian Stars in UK Tech by Diversity UK.

Riaz has also sat on the DMA Email Marketing Council, setting best practices, judging its awards and shaping privacy standards.