what is in a name..
I just read an article on the Telegraph about how Pizza Hut is changing its name to Pasta Hut. I had to check the date on the article to make…
Beta 2.0 – the art of the conversation
Lets go on a journey back in time. The year is 2004 (pre the launch of the Gmail beta), and it marked a year of change in online services. It…
web 2.0 @ marketing tech
Earlier today, I spoke at Marketing Tech around the idea of treating email marketing as a conversation. From the feedback it seemed to go down well :) The conference overall…