It is no wonder that Americans are switching en mass to Tivo and similar devices which can strip out the advertising – I jut spent a week in the States and the TV (ignoring the low quality on most channels) was filled with advertising – so much so that channel surfing is almost impossible! Admittedly I was watching using the system in the hotel so maybe that’s worse? Maybe someone can confirm.. anyhow compared to the USA, we are lucky – though would be nice to have cheap access to all the channels available over here – while our standard 5 are substantially better quality, there are times when it would be useful to access the other remaining channels.
State of american tv advertising
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Riaz Kanani
Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.
I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.
Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.