rss bankruptcy (not email)

bankruptcy

Everyone talks about email bankruptcy, but somehow I never suffer from it. I have many email accounts and each serves its own funtion whether it is online services, personal, work or online registrations. As a result I am able to get through the majority of my email. Outlook 2007 for work and Gmail for the rest has worked well.

Not so with RSS. Today for about the 3rd time this year I am declaring RSS bankruptcy and marking the 1000+ posts I have not read as read and starting again. I do not have enough time in the day to get through the 300+ posts Google Reader receives daily (as if to illustrate my pain, the trends feature in Google Reader is giving an error right now LOL).  The problem though is not just the volume.

It is the efficiency of the tool.

Too many of the posts are on the same news item (product x releases new feature y) or even worse is the same article shared by different friends. I can image the former is more difficult to achieve but surely the latter is much easier to resolve.

Imagine the ability to mark as read all articles about a certain news story.. no more rss bankruptcy..

Riaz Kanani

Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.

I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.

Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.