When you are on the web you are most likely doing one or both of these things. Many people have tried to measure the ratio of how much active participation happens vs. how much consumption happens.

Participation and Consumption Culture

Riaz Kanani

Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.

I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.

Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.