Blog
Thoughts, essays, experiments, and playbooks for building better organisations.
Riaz Kanani on the Rockstar CMO FM podcast: bridging the gap between B2B marketing metrics and real buying behaviour, aligning sales and marketing, and focusing on signal over noise.
Intent data isn’t magic—it’s a way to stop guessing in outbound. Learn a practical 5-step playbook to prioritise accounts, align sales and marketing, and create pipeline.
The "dark funnel" is the set of buying signals and influence that shape a deal, but don’t show up cleanly in your attribution reports.
Riaz Kanani on the dark funnel in B2B marketing—why buyer behaviour is increasingly invisible, and how sales and marketing should respond with intent, alignment and systems thinking.
Riaz Kanani on what actually works in B2B tech marketing today—account focus, sales-marketing alignment, and using data and AI to change real behaviour.
Storytelling is a key pillar for success in B2B marketing. Hear from the expert, James Trezona.
We know B2B group dynamics are different yet how can you use these dynamics to produce better results. I sat down with David van Schaick at The Marketing Practice to discuss this very thing in the next Think Human episode.
Honoured and very surprised to be in this list of such amazing people.
Riaz Kanani shares lessons from building six startups, leading a global video ad network, and focusing on value creation for modern B2B companies.
Riaz Kanani on building Radiate B2B, a tech platform that uses data and AI to align sales and marketing, target the right accounts and win better deals faster.
Riaz Kanani nominated for an Entrepreneur of Excellence Award
Back on BBC News this morning and there were three meaty topics up for discussion: Combating fake news, the fallout from AirBnB's success and dealing with.