outlook 2007 helps spread rss everywhere :)

It’s commonly accepted now that for RSS to be truly successful it needs to lose its techy feel and be easier to use – so its good to see that at least a small step has been taken by the Outlook 2007 team by helping to share feeds without having to go into the menus and copy and paste obscure urls that mean nothing to the average user.

Of course the URLs are still there and visible to the user – but its a small step 🙂

Can other 3rd party applications interact with this functionality I wonder?

(Side thought: I thought the array of menus has disappeared in Office 2007 – but note the method for accessing the feeds.. tools>accounts>rss>subscription options – looks like there is still some menus about and some depth to them as well!)

Riaz Kanani

Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.

I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.

Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.