New Windows 7 ad goes cutesy

Here is the latest ad from Microsoft – promoting the new Windows 7 operating system.

httpv://www.youtube.com/watch?v=ssOq02DTTMU&feature=player_embedded

One word definitely describes the marketing approach – cute!

Looks like Windows 7 is going down a vastly different approach to previous Windows OS adverts which were more image orientated (I am a PC) or random (Seinfeld ads).

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Riaz Kanani

Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.

I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.

Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.