I got an email this morning inviting me to join a group on LinkedIn. The invite included this text:“Traditional marketing and advertising no longer works. It’s hit and miss. This group…

Memo to social media gurus

Riaz Kanani

Founder of Radiate B2B, which helps companies target advertising at specific companies usually as part of an account based marketing programme.

I have spent almost two decades building startups or expanding fast growth companies in a variety of functions - from tech to operations to marketing, with a little corp dev on the side.

Always up for a discussion on building tech businesses and the latest tech trends. Tweet me.