Mobile is huge for marketers. If you buy into the idea that more and more people are using their smartphones for a wider purpose than texting or making calls then it is no surprise that marketers will be right where the consumers are. For the second report running, Mary Meeker has focused on mobile but as a result it feels more like an update rather than major insight into wider trends as per a few years ago. Still – worth a look to stay up to speed on mobile.
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